“ I don’t understand the process of imagination—though I know that I am very much at its mercy. I feel that these ideas are floating around in the air and they pick me to settle upon. The ideas come to me; I don’t produce them at will. They come to me in the course of a sort of controlled daydream, a directed reverie. It may have something to do with the disciplines of writing advertising copy (which I did for a number of years), where the limitations involved provide a considerable spur to the imagination. There’s an essay of T.S. Eliot’s…
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